It is not possible to provision the DME client app for Windows Phone except through the Windows Phone Store.
To get the DME app from Windows Phone Store,
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Wait for the DME app to download and install.
This is also described in the DME App User Guide for Windows Phone.
You can of course distribute a direct link to DME on the Windows Phone Store:
http://www.windowsphone.com/da-dk/store/app/dme/78526775-2f16-4c9e-a611-1955ecf25bcb
by email or SMS.